Pricing is the most visited page following the Homepage and My Account. Through consumer insight studies
we found that the majority of the non-client population assumed the ongoing cost was thousands of dollars per and that the initial costs
associated with the service was in the tens thousand dollar range. This misconception caused many to feel the service was cost prohibitive and a barrier
to enroll online. I led the effort to redesign the pricing page(s). First, by combining 4 individual pages into 1 (see example here)
and then through several iterations of the design and functionality with the goal of clarifying the actual cost and increasing online enrollments.
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It all started when…
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