As the project lead, I collaborated and coordinated with various departments, from engineering and design to analytics and warehouse fulfillment. Initially released as an invite-only Beta, we gathered a year's worth of data to identify the optimal subscription price ($10, $15 or $20) while measuring the profitability of each test group. The subscription itself was setup as a special SKU that could be added to the basket. With a minor code change, the current order qualified for free 2-day shipping. Otherwise, there would be a delay in order processing and the client would have to wait until the subsequent order to receive the benefit, creating a negative customer experience. The order management system was also updated to optimize Flash order routing to specific distribution centers to meet the 2-day SLA.
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